Infinity Cube


Client: Zest Finance
Services Provided: Conceptualization, 3D Renderings, Design, Machining, Carpentry, Fabrication, Installation, Logistics

Zest Finance’s branding was constantly evolving from quarter to quarter and their trade show booth needed to be updated and reflect their changing brand. Additionally, the trade show booth setup had to be easy to assemble and disassemble whilst compact to be transported within a 26’ box truck.

We created a CAD model to both show the client the outcome and to create accurate parts using our CNC machines.

We opted for snap-fit pieces to make the assembly and disassembly easy for anyone.

Their “Tree of Life” needed to represent a blend of nature and technology, so we made the pieces look seamless by hiding all the hardware and integrating the LEDs in the sculpture.

To capture nature’s abundance in variation, we drilled over 5,000 holes that were inlayed with florescent acrylic backlit with LEDs.

Their second iteration called for two stacked cubes to reflect their new slogan “What is inside the black box?”

To heighten the wow-factor, the top cube was modified to an infinity cube: a glass version that created repeated geometric patterns inside of the shape.